Is Vanity the Achilles Heel of the Game Industry?
On the eve of the launch of Star Wars Battlefront II last Friday, DICE General Manager Oskar Garbrielson released a statement stating that paid microtransactions were to be disabled in the game for the immediate future. It was a major reverse of policy after several weeks of increasing debate and acrimony about the subject from Star Wars fans and wider gamers. It has now come to light that the decision was due to pressure from the rights holders themselves. Disney Head of Consumer Products and Interactive Media Jimmy Pitaro is apparently the driving force behind this U-turn. Naturally with a major movie release only weeks away and the prospect of huge merchandise sales over the holiday season, no one at Disney wanted to see a media circus that could impact upon their bottom line. What happens in the new year when the controversy has died down and the movie leaves the cinemas, remains to be seen. I suspect we have not seen the back of the loot crate issue but for the meantime the problem has been side-lined.
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