We live in unique and unparalleled times in which public figures can make a clear and unambiguous critical statement on Monday and then completely contradict themselves by the end of the week. Perhaps the saddest aspect of this recent shift in political discourse is the way we the UK public blithely accept it. It’s become so commonplace that we no longer treat it as a “WTF?” moment. The politically savvy shrug it off with a sigh as the latest tactic in the ongoing culture wars, while the credulous willingly go along with this premeditated reshaping of reality because their side is “owning the liberals”. It makes me cringe as I type these words but this is what political and social discourse has come to in the UK. It is no longer about competing political ideologies or strongly held principles but just trite, tribal loyalties. Many political commentators refer to this process as the “footballfication” of politics.