In early June I was visiting Sainsbury’s supermarket in Crayford, apparently their biggest site in the UK, when I noticed that several shelves had the following sign. “Please bear with us. We’re experiencing high demand”. At the time I thought nothing of it but then I started seeing similar notices in other stores. I then began seeing stories on some news websites about supply chain problems. This point was then reiterated on the news radio station LBC. Two month on and this issue is now finding its way into the mainstream press. McDonald’s currently cannot supply milkshakes or bottle drinks and Nando has had to close 45 branches around the UK as it has no chicken wings to serve. It is now becoming very clear that there is a big problem on the horizon, due to several complex factors. If it is not addressed this matter will only get worse with shortages directly impacting upon Christmas sales.