The Tunnel was released direct to Region 3 DVD on 19th May 2011, much the same as any other low budget horror movie. What made the marketing of this minor Aussie "Mockumentary" horror different to other similar products, is that the distributors decided to make a barebones copy of the film available for download, free of charge. The accompanying viral marketing campaign gained quite a lot of traction resulting in The Tunnel being heavily seeded across Bit Torrent sites and exposing the film to an audience of millions globally. Subsequently, when the movie was then showcased in the US and Europe and commercially released in other regions, its profile had been considerably raised. As a result of this novel marketing campaign and the fact that the movie is a better than average example of the found footage genre, The Tunnel won several awards on the festival circuit.