LOTRO and Daybreak Game Company
Over the past eleven years The Lord of the Rings Online has faced many business-related issues that has prompted its player base to speculate over the games future. These include the MMOs transition from a subscription to a free to play service, Turbine’s acquisition by Warner Bros. Interactive Entertainment and then there were the issues with the license expiration in 2017. However, all these problems were resolved in one way or another and the game endures. That is not to say that Turbine or Standing Stone Games (SSG) are business geniuses. Absolutely not. They’ve made plenty of mistakes over the years and continue to regularly shoot themselves in the foot with their community relations. LOTRO survives because of its core playerbase who have made this virtual Middle-earth their home and they support the game come hell or high water. A lot of this core group are fully aware of SSGs shortcomings, but they are wedded to this game and hence they sustain it. It’s a curious yet fascinating symbiotic relationship.
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