New Star Trek Series Premieres January 2017
The announcement that CBS has commissioned a new series of Star Trek is both a blessing and a curse. It’s a blessing in the sense that I have genuine affection for this franchise and therefore I welcome the prospect of a new incarnation of the show returning to TV. However I also consider this situation an absolute curse because well now have to endure at least eighteen months of idle speculation and an ongoing dissection of the entire production of a show before it is even released.
Fans have the capacity to be a never ending wellspring of love, loyalty and support. The goodwill of the faithful can be an abject boon to a production company looking to resurrect an ailing franchise and tentatively venture in to virgin territory. Sadly the opposite can also be true. An obstinate, intransigent fan base can be a millstone around the neck of an established brand that is in transition. Every single innovation, change or casting decision can be subject to a wave of negativity and even hatred.
And then we have the press who will happily spend the intervening time publishing anything and everything to do with this production. Be it true or false, all information will be avidly received and trumpeted in suitably hyperbolic terms. Unless one invests a considerable amount of time and effort avoiding the ensuing hype, we’ll all inevitably arrive at the season premiere with unrealistic expectations and a sense of anti-climax. This is the reality of the modern cycle of marketing and promotion. It is the price we pay for living in an age of “choice” and market forces.
I will do my upmost over the next eighteen months to keep my exposure to information, leaks and “exclusives” about the new Star Trek TV series to a minimum. I’ve tried to maintain a similar policy with regard to Star Wars: The Force Awakens but it is very hard to do so. The most effective means is to cease all online activities but that is hardly a viable proposition these days. In the meantime I shall leave the fan base to their feeding frenzy and the corporate bean counters to their hype train and hope that the new show proves to be of sufficient quality once it arrives.