Linus Tech Tips: What Did You Expect?
Another week, another internet “drama”. I don’t actively seek this shit out. It just bleeds through into my social media timeline with tedious regularity. This latest debacle is regarding the popular (by which I mean over 15 million subscribers) technology product review YouTube channel, Linus Tech Tips. There have been claims of factual inaccuracies in recent reviews and a focus in getting content produced quickly at the expense of quality. Then a former employee made allegations of a toxic work environment and sexual harassment. As a result there has been a great deal of “online outrage” from those who assumed up until now that Linus Tech Tips was a bastion of integrity. Then there was the formal reply video from Linus Tech Tips about the allegations, which made matters worse by joking about the situation and running ads. As a result the YouTube channel has suspended video production for a week. You can read more details on this situation on the Forbes website.
The allegations made against Linus Tech Tips are serious. I therefore hope that due process is followed and if the claims are substantiated, then appropriate action is taken. Setting these specific matters aside, I would like to discuss the wider and more commonplace phenomenon of businesses (especially those in traditional and new media industries) going rogue. If you are in anyway shocked by the revelations about Linus Tech Tips my question to you is “what the fuck did you expect”? And if your reply is “honesty, integrity and professionalism” then please excuse the howls of derision from the galleries. YouTube is a commercial enterprise that is “self regulating”. It has precious few external checks and balances brought to bear against it, compared to mainstream media. Why do so many people still equate the immediate and informal nature of YouTube with somehow being a sign of trust and even friendship?
Once again we find ourselves at the “something, something, capitalism bad” part of the post. You may well roll your eyes at this old cliche but when will people fucking learn? The internet is no longer the utopian frontier, free from the grasp of corporate interests that it aspired to be decades ago. Just like the real world, small businesses have been squeezed out and monopolies have been established. Any successful YouTube channel that is dependent upon ad revenue to survive has a clear hierarchy of needs. One where the viewer is not necessarily the priority and ethics are an obstacle. Capitalism has been around long enough that it has been established that if you expect big business to do the right thing, it won’t. Business doesn’t like rules or being told “no”. Which is why we have regulations in most industries. The internet seems to have escaped these for the present.
When you have an environment where there is no fear of sanction, you’ll continuously get debacles like the one facing Linus Tech Tips. So instead of naively throwing up your hands in horror when such stories break, why not lobby for change instead? Because change is needed. As a society we’re becoming too dependent on information, tools and resources that are controlled by corporate entities that are broadly outside the sphere of governmental control and regulation. Look at how Twitter/X has changed for the worse in the last twelve months. So once again I reiterate, YouTube is not your friend. Neither are the big players who have successful channels. Game developers and publishers aren’t in their line of work for the betterment of humanity and your wellbeing. We really need to stop seeing the internet as something different from other industries and being surprised when the metaphorical bear defecates in its own habitat.
