I am not going to discuss the history of internet advertising, or the moral or ethical concerns that go hand in hand with it. There is a basic argument that people who make content want to get paid and I suspect that most people appreciate this, at least in principle. However, there is a counter argument regarding the way advertising is managed. For example, how many adverts is acceptable during the course of say a live stream of a YouTube video. Also there is a discussion to be had about what kind of adverts are shown and whether they need to be integrated into the content in a more equitable manner. However, that is not what this post is about. I am going to start from the logical and honest position that many of us use ad blockers. We do so because we find advertising crass and  invasive. I guess there is a degree of cognitive dissonance regarding their use, versus the ethics of the matter but humans are like that. We are contradictory by nature.