Supporting Content Creators
I was perusing the various YouTube channels that I subscribe to recently, enjoying a broad range of high quality content, when I suddenly realised that the majority of them had some sort of optional monetisation scheme associated with them. By realised I mean that it suddenly clicked with me that so many people are trying to raise funds to pay for their production costs. It’s certainly something I can identify with. I’ve been running a blog since 2007 and even that can be a money pit. There’s domain registrations, hosting costs, design work etc. It was even more expensive when I was producing a podcast. That incurred further hosting expenses and then there was the hardware to buy. So I fully appreciate the situation that many YouTubers find themselves in. They spend their own precious time and money creating quality material that many consume assuming that it is all just “free”.
The democratisation of journalism and video production that the internet has brought over the last 25 years has not been without negative consequence. Trying to get paid for any sort of creative gig is an uphill struggle these day. There’s always someone who’ll undercut you, making it very much a buyers market. If you’re unsure about this point, just go look on Fiverr. And of course there’s that tedious mantra of offering “exposure”, which is still trotted out as a bullshit excuse for not paying you for you’re hard work. The gig economy is not all that it’s cracked up to be. So-called “free content” has damaged the notion that good quality videos, podcasts and longform essays have an inherent value. Furthermore, livestreaming and it’s interactive community elements is often seen as appealing to some viewers, as they get their egos stroked as the make a donation. The bottom line is if you produce content on a regular basis, getting any sort of financial return is a challenge.
I am not a wealthy man by any definition. I gave up self employment in 2016 to become a carer to my parents. I have sufficient funds to get by but I have to live within a monthly budget. However, I recently decided that I should try and be more supportive of those who are producing so much of the material that I regularly enjoy. After crunching some numbers I concluded I could afford to subscribe to two YouTube creators. I really wish I could afford more. I would love to be able to be an online philanthropist. However, my personal financial reality means that its just two. I then spent the next 24 hours pondering who to pick. Again, I felt I was short-changing those who weren’t chosen. I currently subscribe to 76 YouTube channels. But eventually I made a decision based upon the following simple metric. Whose videos do I look forward to the most?
As I am a consummate film fan, I am always on the look for interesting film criticism and analysis. There are lots of YouTube channels that provide this, especially when it comes to genre and cult material. But it can be a bit of an echo chamber at times and hard to find a source offering a different perspective. However, Dark Corners Reviews has successfully managed to fill that gap, offering droll reviews of various low budget genre movies as well as incredibly detailed retrospectives of classic actors and film makers. The former are entertaining due to presenter Robin Bailes’ dry sense of humour. The latter are extremely satisfying for the serious film aficionado. Robin is a free lance writer and very knowledgeable on the subjects he discuses. Material of this quality puts some of the extras I’ve seen on officially sanctioned DVDs to shame. Hence I signed up on Patreon to the Acolyte tier, affording me early access to content and additional videos.
In the last few years, I have started taking walking for pleasure more seriously. At present I do a lot of urban walking or I use the Green Chain Walk; a linked system of open spaces covering five London boroughs. My long term goal is to tackle some of the more iconic walks around the UK. But it is a pastime that requires some thought and planning. Hence I found Marek Larwood’s Cool Dudes Walking Club. Marek regularly publishes videos documenting his experiences, which are both informative and incredibly restful. His blog has a very useful gear guide and his entire approach to walking is very accessible and down to earth. Too many enthusiast videos on YouTube seem to fetishize the paraphernalia around their chosen hobby or use it as a means of posturing. Marek’s seems to find the right balance between preparation, equipment and having fun. So again, I subscribed via YouTube, choosing the Super Cool Dude tier.
It seem woefully inadequate to only support two content creators but I would argue that two is better than none. As someone who creates content myself, as well as consuming large swathes of material made by others, I understand the need to see beyond the myth of free content. I benefit on a daily basis through the hard work of others. So hence the two subscriptions. Financially, it works out as the equivalent of subscribing to one or two online games, or a couple of pints of beer a month. So if you, like me, enjoy a lot of online content and look forward to new material each week, please consider supporting some of those folk who work hard to produce it. Nothing is free. Making a contribution is always appreciated and at the very least helps content creators to meet their production costs. Please do what you can. You’ll feel better for it.
