Thoughts on Blogging Part 18
As a blogger we are often told by our peers not to obsess over website traffic and statistics in general. There is a degree of sense in this. We should be primarily focused on writing, maintaining an equitable schedule and staying motivated. Stats can have a negative effect on the latter. However, one cannot ignore the subject either. As a writer, at some point you do want people to actually read your material, or else what is the point? I have therefore always kept an eye on traffic and have attempted to grow my readership overtime. The results have been varied. In my experience, you do slowly build up an audience by being persistent with your writing. But you also have to promote your work, which is a job in itself. It’s also something that not everyone is comfortable with. “Therein lies the rub” as the expression goes. How do you attract readers without compromising your own standards?
No doubt the following anecdote will not come as a surprise to others, but it caught me unaware. I have been on a writing hiatus since last September and only post content about two times a month on my blog. However, I recently decided to write a humorous piece about Call of Duty Warzone 2.0 DMZ, as I’ve been playing the game a lot lately. Due to the niche nature of the post, I chose to publish it on the DMZ subreddit, rather than my own blog. But in every other respect I treated it as I would a regular post. To cut a long story short, when you post on reddit you can find statistics at the footer showing how well it has performed. Only the author and the moderators can see this data. This particular post was viewed 32,500 times in approximately 36 hours. To put that into perspective that’s the equivalent of a quarter of my yearly traffic for my entire blog in just one and half days. A single post on Contains Moderate Peril never garners such traffic.
Now it is important to maintain a degree of perspective with regard to this. The DMZ subreddit has over 44,000 subscribers which is a substantial audience to begin with. Any post that touches on a popular talking point about the game will gain as much traction with the subreddits readership. But what this subreddit or any other potentially offers to writers, is an opportunity to raise their profile. A chance to build brand recognition. Yes I know that’s an appalling term that may make some of you shudder but that’s ultimately a big part of blogging. Often your readers not only visit your blog for your work but because they relate to you on some level. Hence a presence across multiple platforms, using a universal brand or handle, is a great way to build an online identity and increase awareness, directly or indirectly, of your writing.
Like many suggestions associated with blogging, this one means essentially more work. But that is the nature of the beast. Answering comments on your blog, so readers feel involved and want to come back is more work (something I always fail to do). Streaming, producing videos or a podcast as well as writing regularly is more work. Leaving comments on a popular website, forum or discord is more work. Posting material on a subreddit is exactly the same. However, if your motivation to write is wavering because you feel that you are spitting in the wind, then it can be very uplifting to get some traction elsewhere. It also serves as a timely reminder that if you want to succeed as a writer and build an audience, then you have to step outside of your comfort zone and “sell yourself”. And if you’re not writing at all, as I am at present, then you’ll get nowhere.
