Thoughts on Blogging Part 19
I’ve been writing online for 17 years. During that time a modest audience has read my posts and occasionally commented on them, which is the accepted dynamic of blogging. Some of my posts are ephemeral. Others, such as film reviews, have greater longevity. Naturally I want people to read my output and I’ve noticed that the film reviews seem to generate a fair amount of traffic. After consulting my website analytics package, it would appear that the majority of readers find my reviews by searching Google. Promoting my writing via social media does very little. Another issue is that readers tend to read the post they found via their search and then leave. Despite there being links at the bottom of the post to similar material. Currently, my blog does not have an effective means of searching older posts. The landing page has only 20 posts listed. There are approximately 2,500 archived.
Six years ago I wrote a tutorial post explaining how to effectively search Contains Moderate Peril. Each post has a list of keyword categories in the footer and if you click on these, it will list all other posts that have been labelled in the same way. There is also a calendar feature on the blog archive page, which shows all posts by dates. However, neither of these two means of searching the site are really intuitive or convenient. To date I am still seeking a suitable means that can be implemented within the current constraints of Squarespace and the specific templates this site uses (Trombone Shorty). I am also trying to determine a means of promoting my content online but in a manner I consider to be ethical. I don’t like misleading, hyperbolic clickbait. Nor do I want my social media accounts to be exclusively used to push my work.
There are plenty of websites that offer advice on marketing and promotion. Broadly, they all state the same things. Create targeted content, build a community via promotion on social media, collaboration with others and back links. SEO is a must. All of which makes sense but is not necessarily to everyone’s tastes. I have no objection with promotion and collaboration but I will not alter my writing style, just to chase an audience. I consider personal blogs to be in some respects like music or newspapers. You write in a certain idiom and that appeals to a specific group. For example, when I write about film I assume that the reader has a certain degree of investment in the subject and some knowledge. Technically, by changing my writing style I could reach a larger audience but that is not what I'm seeking to achieve. I am pursuing a different, smaller niche, which for me is more rewarding.
It is interesting to note that as my return to regular writing has coincided with the Blaugust: Festival of Blogging, there has been a modest increase in traffic to Contains Moderate Peril. I put this down to the various bloggers participating in the event, kindly showing an interest in my posts. As I’ve stated before, seeing any degree of interest in one’s work helps in maintaining the motivation to keep writing. Although the technological aspects of blogging have changed over the years, I suspect the basics remain the same. Readers return whenever new content is available, associated promotion via podcast, live stream or YouTube channel also helps. Giveaways and competitions will attract traffic and some will stick around. A catchy name doesn’t do any harm, although try not to pick something that may box you in at a future date. Finally, keep plugging away. If you throw enough faecal matter at a vertical brick structure, some will eventually adhere.
