Thoughts on Blogging Part 13
I mentioned not so long ago the possibility of a website revamp. I was concerned that the general layout of the blog was not optimal and that readers couldn’t easily find old material. In the past I even went as far as to write a guide to navigating through Contains Moderate Peril and using the categories to find old posts. Well I got a few emails and Twitter DMs about this and it would appear that folk like things just as they are. So I have reviewed my position and decided to leave things as they are at present. I did a little digging though my website stats, both from Squarespace and Google Analytics and it would appear the summary blocks at the bottom of each post are used and that the bounce rate for my site is not exactly as it first appears. Seems that readers do peruse other articles and the search facility is being used more often, especially for finding film reviews. So if it ain’t broke, don’t fix it.
However, although I no longer have to immediately worry about overhauling my website, I do currently have an issue with productivity. I used to write a blog post everyday but that hasn’t been a regular fixture for six months or more. It’s not that I have a lack of ideas or material. On the contrary, I’ve pages of notes on films that I’ve watched recently that can easily be used for a review. I also have numerous lists of bullet points and prompts for blog posts on gaming and a wide range of other subjects. The main issue at present seems to be a question of motivation and actual physical stamina. The latter is a matter under current medical investigation which I may write about shortly. The issue of motivation is a perennial problem for bloggers. For me, it comes down to a mixture of discipline and routine. I do my best writing in the morning and free from disturbance. Effectively I need to get up and write straight away and sadly I haven’t been doing this.
As previously mentioned, I’ve been using the statistical analysis of traffic to Contains Moderate Peril and have been trying to find out exactly what data it can yield. Squarespace has a default analytical package that produces some interesting information but Google Analytics proves to be the more detailed of the two. Despite now only posting every other day, traffic to the site is growing at present. Popular UK TV station Talking Pictures TV, which broadcasts a lot of vintage, classic and niche market film content, has inadvertently caused an increase in visits to my blog. Many of the films that they show, I have existing reviews for. Viewers are perusing Google, searching about these titles and finding my work. All of which indicates how review posts can have shelf life beyond their immediate publication. Hence an increase in review posts may well prove beneficial in generating further traffic and growing the overall site audience.
