Thoughts on Blogging Part 15
Blogging is dead: At the time of writing we are halfway through the Blaugust 2021 Festival of Blogging event. Whenever the subject of personal blogging is raised, there are those who immediately declare that “blogging is dead”. According to Google, out of 1.7 billion websites that currently exist worldwide, 500 million or so of those are blogs of some kind. These generate over 2 million blog posts daily. So I wouldn’t say that blogging per se is done and dusted. However it certainly has evolved considerably over the last 15 years. At the start of the current century blogging was a novel activity providing the means of keeping a personal journal online. Inevitably, popularity and ubiquity led to commercialisation and a necessity to monetise. There was a period of time when clicks, traffic and advertising could generate popularity as well as an income. But other forms of social media offering greater immediacy eventually usurped this potential. Now blogging is seen as more of a niche market activity or corporate tool.
Blogging for pleasure: At present it is the microblogging site Tumblr that dominates the bloggersphere, hosting over 400 million blogs (WordPress hosts 60 million). However, this is not really a platform for in-depth, longform writing. Perhaps that is the main reason for blogging becoming less popular. Writing competently does require both skill and time. Modern social media platforms are the opposite, offering immediacy and brevity. Plus there is far more of a focus upon monetisation and building an audience these days. Hence many bloggers are choosing to write not so much about personal subjects but are pursuing material that is marketable, such as Lifestyle and Travel blogs. Product reviews are another popular subject. Yet despite the fact that there are many commercial prospects available, current data from Google indicates that only about 10% of all bloggers generate any income. Broadly speaking the primary motivation for personal blogging is passion, fandom and pleasure.
Amending existing posts: I wrote a blog post back in May of this year about how the RPG The Elder Scrolls V: Skyrim was fast approaching ten years old. At that time there was a lot of speculation but no definitive answer as to whether the game developer Bethesda were going to do anything formal to celebrate this anniversary. This has now changed and a Skyrim Anniversary Edition has now been announced. So I updated the post with an additional paragraph and added a date reflecting the amendment. I think that this is a valid policy, providing value for your readers and also maintaining your credibility as a writer. I think it’s especially important if you are writing about a news story and the facts are constantly being updated and possibly corrected. Updating or appending a post is also a useful form of self-promotion.
Changes in traffic sources: Squarespace has an integral analytical service which provides statistics and data for Contains Moderate Peril. I even have an app on my phone that I can check if I see fit. I also have the website linked to Google Analytics which generates and emails to me very useful monthly summary of website traffic. Over the last decade, due to the success of smartphones and tablets, there has been a major shift in how people browse the internet and consume content. Over 46% of those who visit Contains Moderate Peril, do so from a mobile device. Hence it is important as a blogger to ensure that the template you use for your blog is “responsive” and adapts and optimises your content for mobile platforms. There are various sites available that can test your template and provide a preview of what your blog looks like on a mobile device. I would recommend that that all new bloggers look into this to ensure that their site is responsive, so they do not unintentionally exclude potential readers.
