Thoughts on Blogging Part 16
March has been a challenging month for several reasons and as a result I’ve written very little. Furthermore, the recently revived podcast has also ground to a halt after just six episodes due to scheduling issues that are beyond myself and Brian’s control. At the end of February, Google made changes to their search algorithm which have had a major impact upon traffic to Contains Moderate Peril. Visits are down by over 20%. I’ll make no bones about the fact that this has really pissed me off. Several years of growth has been unceremoniously swept away at the drop of a hat. So all this, plus the rapidly changing situation regarding my Mother’s care, has found me ill disposed towards writing. To be clear, I’m not talking about writer’s block. I have plenty of ideas and a folder full of draft posts. I just haven’t wanted to write because I feel that I’m just spitting in the wind.
I’ve been writing and maintaining a blog of some kind since early 2007. In 2014, after seven years of writing everyday and building an audience, I secured a sponsorship deal from a hosting company. Maintaining such a schedule and producing a weekly podcast was great fun but hard work. However, the main problem with “free hosting” is that you’re dependent on the goodwill of those that supply it. When the company was bought out, the sponsorship was terminated and I had to find a new home for Contains Moderate Peril. Due to compatibility issues, rather than migrate the existing site I ended up having to start from scratch. Needless to say by March 2016 I was burned out and went on a three month hiatus. During that time I came close to throwing in the towel. I’ve started feeling that way again, recently. Is it all worthwhile or am I just screaming into the void?
But as the expression goes “this won’t buy the baby a new hat”. I have two options open to me at present. I can either continue to be annoyed, not write and subsequently watch years of work wither on the vine. Or I can get back on the horse, drink my milk or whatever the hell John Wayne suggested. Just to clarify, I am opting to continue writing. “Normal service will resume shortly”, so to speak. Which means imposing a bit of discipline upon my writing schedule and ensuring that I write early in the morning when I feel engaged and productive. I’ve also decided to do some experiments with certain types of posts to see if they gain more traction with readers. I have quite a few other ideas but I think I’ll keep them quiet for the present. Best not to promise too much and then fail to deliver. For the present I’ll focus just on writing as often as I can. Focus on what’s ahead, not behind. Oh and fuck you Google.
