Strictly Come Dancing: The Fickle Nature of the Public Vote
Tonight’s results for week 5 of Strictly Come Dancing (season 22) have once again demonstrated that this show is more than just a dancing competition to UK viewers. If it were just a case of determining who are the best dancers, then JB Gill would not have been in the dance off. The judges may well see things exclusively in such terms but the public clearly do not. I last wrote about this phenomenon in 2019 and I think it appropriate to raise the subject again as this season of Strictly seems to be bucking past trends and I suspect we may be in for further upsets in the run up to the season finale. Broadly speaking, the public usually tends to vote in a manner similar to the official leaderboard. Hence, those who score the lowest usually end up in the dance off. Occasionally an underdog will be championed and kept on the show but that trend seems to have lost its novelty in recent years. This season appears to be quite different.
The departure of Tom Dean in week 2 (the first week the public could vote) was a shock as Tom was patently a better dancer than Toyah Willcox and much higher on the leaderboard. Last week (the 4th in the series) it came as a surprise to see Shayne Ward in the dance off as he was 9 points ahead of Nick Knowles. However, there has been a degree of viewer pushback against The X Factor winner from 2005. On the first episode of this season, Shayne stated he was “in to win it”. A remark that was interpreted by some viewers as being somewhat arrogant, although it may have been an honest statement of intent to work hard. Hence, he seems to have failed to gain much public support and suffered as a result. On this occasion he was saved by the judges and injured Nick Knowles was voted off. Again, in the past a celebrity who has missed a show due to injury, is usually given some latitude by the public. Nick was not, in spite of his wider popularity. He was simply deemed as “lacking” and shown the door.
Which brings me to this evening’s debacle in which JLS vocalist JB Gill found himself in the dance off with ex-professional footballer Paul Merson. JB has consistently scored well over the last 5 weeks and is considered by some pundits to be a “shoo-in” for the final. However, despite having a 11 point lead over Paul, still found himself having to dance again to remain on the show. There is a school of thought that suggests that celebrities who are consistently good can lose public votes because everyone assumes they’ll be alright and someone else will vote for them. Another theory is that the viewers get bored with those who are good, right from the start of the show, as they prefer those who get better over time and thus go on the Strictly “journey”. Let us also take a moment to ponder the fate of Paul Merson, who appeared up to tonight, to have sufficient support to stay out of the dance off. If such a fanbase exists, where was it this week?
I am beginning to wonder if all the talk about mobilising fan bases and tactical voting that we have taken as read over the last 22 seasons of Strictly is spurious. Are fans always wedded to particular celebrities or do they simply vote on a week by week basis? Are the current voting patterns associated with Strictly, in any way similar to those that have recently emerged in contemporary politics, post 2016, where people are no longer loyal to specific causes and are far more volatile in the way in which they vote? If only we could get voting expert, Professor John Curtice, on the show and have the benefit of his insight. In the meantime JB Gill was saved but I suspect that the message from tonight is abundantly clear to all remaining celebrities. No matter how good you are and wherever you may be on the leaderboard, no one is safe. I expect to see an increase in social media output next week, from the remaining contestants, as they actively try and woo the British public.
