By 1988 Blackadder had run for three seasons in the UK and had seen the central character of Edmund Blackadder evolve from a seedy incompetent to a cunning, scheming, evil genius who was always frustrated at the last moment. Cleverly written by Richard Curtis and Ben Elton and superbly portrayed by Rowan Atkinson, Blackadder was very much at the cutting edge of British comedy of the time. It managed to mix physical humour, with verbal sparring, sarcasm, dry self-deprecation and irony. It was popular with a very broad spectrum of viewers.