I’m sure I’ve written directly or indirectly about this subject in the past but some things bear repeating, so here goes. You are your own brand when it comes to blogging, streaming or podcasting (other forms of content creation are available). It doesn’t matter if you write exclusively about some niche market subject or produce videos solely about a single aspect of fandom, your personality will inevitably bleed through into the content you post and your audience will sooner or later pick up upon it. Humans are social creatures and we are naturally curious about each other. I certainly am. I follow numerous blogs and a substantial part of their appeal is their individual and unique styles and personalities. I will happily read blog posts or watch videos about subjects I’m not especially interested in because I like the content creator and the way they express themselves.