LOTRO and Community Management
Hanlon’s Razor asserts “never attribute to malice that which is adequately explained by stupidity”. Therefore it is a useful tool when applied to politics, business management and public discourse. All of which are rife with contention and rancour. However, this is often due to human incompetence rather than premeditated malevolence. So with this maxim in mind, let us consider the conundrum that is the MMORPG The Lord of the Rings Online, its developer Standing Stone Games and their ongoing propensity for bad community relations and poor business decisions. Last year, there were major server outages which kept the game offline for a substantial amount of time. Despite SSG enjoying a community that is broadly sympathetic to their cause, they handled the problem appallingly. The community manager at times gives the impression that doing his job is positively distasteful to him. However, the recent acquisition of SSG by Enad Global 7, gave the community hope that 2021 would be a better year. Sadly, nearly a month into the New Year and SSG have managed to upset their customers yet again.
Read More