On Friday 15th September the former actor and comedian turned internet social commentator, Russell Brand, released a video on his YouTube channel addressing allegations about his personal life, ahead of a forthcoming UK current affairs documentary. Brand vehemently denied what he described as “very serious criminal allegations”. The following day Channel Four broadcast “Russell Brand: In Plain Sight”. During the course of the program Brand was accused by one woman of rape and by three others of sexual assaults, and emotional abuse between 2006 and 2013. During the course of the week, further claims have been made against him and that his “predatory” behaviour was an open secret within the TV industry. Furthermore, women would warn each other in advance if they had any dealing with him. All of which has played out against a mixture of broadsheet analysis, tabloid hyperbole, performative politics and internet bluster.