Broadly speaking, dailies are repeatable quests or activities that are designed to keep you engaged and busy within the MMO genre. They are a supplement to main story quests and often offer a long-term goal and reward or provide barter tokens for a range of gear. They can sometimes be used as an alternative means of gaining high-end gear for players who cannot or will not raid. Dailies also offer an additional means to level an alt, for players who are tired of repeating primary content that they are over familiar with. Along with log-in rewards, dailies are designed to entice players into regular play. They offer quick, repeatable content along with a clearly defined bauble or trinket, making them ideal for players who have a limited amount of game time. Hence, you’ll find variations thereof present in most MMOs.