Early this year while listening to Mark Kermode's excellent radio documentary The Business of Film, I was introduced to the term Digital Ambassador. When I had finished laughing and making crass jokes about Wolf Kahler and Ferrero Rocher, I actually pondered the phrase and spent some time researching it online. Like most contemporary buzzwords despite being nauseatingly hyperbolic and overwrought, it did have a functional definition. Furthermore it soon became apparent that I and many of my podcasting and blogging colleagues are indeed examples of this very group.