According to Wikipedia, Domain Authority (also referred to as Thought Leadership) is a measure of a website's relevance with regard to a specific subject area or industry. Be warned, do not read the summary I’ve linked to if you are averse to bullshit marketing speak. I vomited blood when I typed “Thought Leadership” but take comfort in the fact that the marketing executive who came up with that inane platitude is currently closeted at home with a partner and children that hate them and will be facing divorce proceedings roundabout Christmas. But I digress. The reason I mention Domain Authority is because it came up in conversation of the Blaugust Discord channel. Author and fellow blogger Tessa mentioned it as a metric that may have changed for many writers over the course of the Blapril blogging event. It has done so for her, although I didn’t take that as a sign that she puts particular stock in this measure. As this wasn’t a statistical measurement I was familiar with I Googled the term and hence discovered the aforementioned Wikipedia entry.