If you create any sort of content, then at some point you must address the practical issue of engaging with your audience. Some folk get by without doing so, subsequently disabling comments on their You Tube channel or blog. My fellow podcaster Brian has happily managed without a Twitter account for years and has only just returned to that online community. However, I feel that two-way communication is broadly a good thing and I’ve advocated this in past and more recent posts. I’m currently trying to leave more comments on the various blogs that I read and retweet and reply more frequently on Twitter. So far this has been a positive experience. And then I went a stage further and entered in to an “exchange of views” on a well-known gaming news and discussion site. Let it suffice to say that it clearly brought in to focus the unpredictable nature of human interaction and the often-baffling behaviour of others online. Due to the obvious lack of visual, verbal and social cues, discerning others words can be difficult. Something that some no doubt deliberately play on.