I first created a Steam account and started purchasing games via digital download in January 2010. Back then, Steam pretty much had a monopoly on the market, and it was both novel and convenient to be able to purchase what seemed like “anything” just from one outlet and then download it and play, at any time of day. And then the rest of the video games industry woke up and decided they wanted a slice of the pie that was at the time exclusive to Valve. Hence, over the last eight years all the major “Triple A” publishers have developed their own game launcher software and online stores. This has led to titles being withdrawn from sale via Steam and a gradual fracturing of the market. That’s not to say that Steam is no longer a viable service. On the contrary. It still has a diverse range of products and there are always deals to be had. But it is no longer the first port of call when buying games online.