When I’m at my local supermarket with Mrs P, buying our monthly groceries, we often try and purchase fair trade products. This tends to be fruit, vegetables and wine. It’s a nominal gesture towards ethics, done in good faith. However, I suspect we cancel out any collective good we may do by making other consumer decisions, which aren’t so considerate. It’s a curious paradox that consumerism, something that is couched in untrammelled capitalism, can be tempered by the moral proclivities of customers. Some would argue that this is just an afterthought, lip service or virtue signalling (although the latter is an intellectually bankrupt concept to begin with). I just see it as people trying to do something vaguely decent, within the confines of a system that is rife with dubious practices and unethical tendencies. It is virtually impossible to be morally pure while living in a contemporary democracy. Comedian Frankie Boyle best summed this up when he said, “If you get offended by any jokes, by the way, feel free to Tweet your outrage on a mobile phone made by a ten-year-old in China”.