I read an article on Kotaku this morning about Democrat Representative Alexandria Ocasio-Cortez from NYC and how she was using Animal Crossing: New Horizons as a means to meet the public. According to Kotaku “she was planning on visiting random people’s islands so she could “leave a doodle or note on their bulletin board”. She opened her DMs for four minutes, giving followers a chance to leave some Dodo codes so she could come visit, before heading off on an evening of being offered fruit and hopefully some wholesome online interactions”. Now I am not especially familiar with either Alexandria Ocasio-Cortez or Animal Crossing: New Horizons and my first thoughts were that this was essentially just a PR exercise. However, upon reflection and bearing in mind the recent focus on organisations such as Cambridge Analytica, it suddenly doesn’t sound so superficial after all.