Time is a very unique factor in gaming. It is also a very personal commodity that is far from equitable. The player that has more time to invest in a game has an advantage. It is the one factor that game developers can’t really mitigate through game mechanics. In fact often the opposite is true. In the MMO genre most titles are positively skewed to favour those with more time at their disposal. Time is a gating device. If used wisely it motivates players to pursue in-game goals and keeps them engaged with the overall product. However, if time based gating is clumsily implemented it drives a wedge between the player and the game.