Bloggers are often very reluctant to talk about such things as website traffic, statistics and the general size of their audience. Firstly, it can appear like bragging or an exercise in self-aggrandising ego stroking. Secondly, they may be worried that they’ll find out that their audience is not as large as those of other writers. It’s generally one of those tricky subjects that is wrapped up in complex social etiquette. Like when you’re at a party and someone you don’t know that well asks you how much you earn a year. Exactly what is the correct response? (The correct answer is “enough to have you killed”, by the way). However, as writers we naturally want to reach an audience and connect with them. Therefore, we all tend to check on the number of pageviews and visits to our respective blogs from time to time and consider what we can do to increase our overall readership.