Like any leisure activity, video games have their own unique lexicon. Some of these terms have become so ubiquitous that they have bled through from pop culture into everyday parlance. Hence we have the UK Prime Minister talking about “levelling up”; a suitably nebulous and vacuous soundbite. Gaming terms are elastic and often their meaning shifts, just like many other words in daily use. Hence the acronym MMO doesn’t really mean what it did two decades ago. Fellow blogger Wilhelm Arcturus wrote about a very specific gaming phrase yesterday. One that he feels very passionately about. Namely the term “immersion”. Gamers often refer to it in heated debates but due to its ill defined nature, it is inherently ambiguous. Wilhelm explored this in both his post and its subsequent comments. I’d like to continue with that train of thought here.