Certain groups just lend themselves to ridicule from the media and in popular culture in general, irrespective of whether they deserve it or not. Star Wars fans are a prime example of this. Their love of the lore, predilection for cosplay and hunger for collectables at first glance makes them an easy target. Film maker Mark Edlitz, takes a decidedly different approach in his documentary Jedi Junkies. Instead of finger-pointing and making cheap jokes, Jedi Junkies puts a very human face on a group of enthusiasts, showing their passion to be in essence, no different to that of sports fans or other more mainstream hobbies and pastimes.