I appreciate that this is a somewhat ponderous blog title but I’m trying to consolidate several ideas and streams of thoughts into one post. So to begin with it is the third week of the Blaugust 2021 Festival of Blogging event. Specifically it’s “Developer Appreciation Week”. At first glance a laudable undertaking. An opportunity to praise the developers of a game that’s close to your heart. However, given the current debacle with Blizzard Entertainment, I think there’s a conversation to be had about how fans virtual deification of specific developers of World of Warcraft and how treating them like rock stars, may well have had some bearing on their subsequent misdemeanours. I would in fact go further and say that the video game industry is another sector of work, like film, TV, music and sport that is perceived to be glamorous, aspirational and generally put on a pedestal. Fans lose sight of the fact that these companies have a lot of staff who don’t get any kudos and endure tough working conditions. Just like more conventional jobs.