Whenever blogging is discussed, sooner or later the subject of readers and audiences raises its head. Blogging is a two way street and although I appreciate that writing exclusively for ones self can be of great theraputic value, I don’t believe that is why most of us do it. We write to communicate, share ideas and  express ourselves. Blogging is also about creating or becoming part of a community.  However, as ever with such discussions, you will find that a lot of the opinions aired are very subjective and pertinent to the individual blogger’s own experience. However, there are also some common-sense points that are universal to all writers, irrespective their individual style and position on the subject. So, I thought it would be useful to address the subject of "knowing your audience. Because having clear ideas about how you write and for whom, can make your writing a lot easier and far more satisfying.