I was going to start this post with the phrase “there was a time” but then it struck me, that sounds like the opening gambit of a power ballad, so I decided against it. Instead let’s keep it simple. I’ve always played video games. But overtime my relationship with this activity evolved from just being an amusing diversion into a major hobby that I became enamoured with. Two factors contributed to this change in perspective. Moving from console to PC gaming in the late nineties and playing massively multiplayer online role-playing games (MMORPG) circa 2008. By 2010 I was regularly writing about gaming, immersing myself in the culture and participating in the wider community. I naively thought for a while that video games were a unique and exceptional manifestation of pop culture, compared to music, film and literature. However, ten years later, although it is clear that video games can at times be true art just like those other mediums, they also suffer from all the endemic failings and iniquities that exist in the other leisure industries.