A major challenge for any MMO is to keep players logging in to the game. Obviously, regularly adding content and ensuring that there are sufficient quests, activities and tasks for players to undertake is essential. However, experience has shown that no matter how much content developers add to an MMORPG, players will always veraciously consume it and want more. Hence you need an additional “carrot on a stick”. Something that get’s player sufficiently interested to log into a game, even when they don’t have anything especially compelling to do. Login incentives are designed to do exactly that. They offer of some bauble or trinket that motivates you to log into a game once a day. Hopefully once you login, you may then find something to occupy yourself, either on your own or with fellow guild members. And of course the player who is actively playing may well even purchase something from the in-game store. At the very least, a successful login incentive contributes towards active player statistics. If those figures are presented in the right fashion on paper, they can bolster a declining population.