In the UK, the prevailing attitudes towards profanity have radically changed over the last two decades, especially with regard to the media. That's not to say that its casual inclusion in common parlance is now de rigeur, but it has permeated the culture to such an extent, that it no longer has the potential to shock as much as it used to. Several years ago a member of the public had a conviction for swearing at a Police Officer overturned by a Judge on the grounds that "swearing at police is not a crime because they hear four letter words too frequently to be offended". Although a separate issue and a potential blog post in itself, I referenced this case to demonstrate the ongoing changes in public sensibilities.