Mainstream Hollywood is all about making money. Let’s not lose sight of that fact. That is not to say that the system cannot make good movies, because it does. It is just not the primary purpose. Commercial viability comes first over artistic vision. I cannot remember a time when the US film industry was more focused on targeted movie making. Projects are conceived, developed and made with specific demographics in mind. This is because certain social-economic groups go to the theatre more often, spends more while there and are driven by popular trends. The entire process of making a movie, marketing it and generating revenue has been rendered down to an equation.