World of Warcraft is still the biggest western MMO around and despite the ebb and flow of its player base, it remains a powerful presence within the gaming community. With the release of the pre-patch for the next expansion Battle of Azeroth yesterday, naturally there has been a wealth of blog posts as players dust off their subscriptions and return to the game. It’s a timely reminder that WoW was the MMO that made the genre more mainstream and commercially viable. For many gamers it was their stepping stone into other titles and sub-genres. The importance of World of Warcraft in gaming history and its place within pop culture is significant. The games success has bled through in to the mainstream. WoW is a known quantity outside of gaming circles and is social reference point, in the same way as Dungeons and Dragons, Batman or Star Trek.