People blog for all manner of reasons but there is one thing that’s common to us all. Let us dispense with the false modesty and be candid about this. We may well write for ourselves but the fact that we post our thoughts publicly on the internet is a fairly big clue that we want others to read them. If we didn't then we'd make our blogs private or simply keep a traditional diary or journal, would we not? Now that we've got that out of the way let me add that there's nothing wrong with this. A desire to communicate is not a bad thing. If you have aspirations beyond that and seek fame, prestige and the esteem of your peers then that's a different matter altogether. However whatever your personal motivation if you want people to read your blog then you have to promote it.