Mackenna's Gold is a perfect example of the Western at its most decadent. Made at a time when the genre was becoming increasingly tired and facing strong competition from the Italian market, Hollywood decided that the way to renew public interest was to turn everything up to eleven and turn the Western into a multimillion dollar spectacle. The movie cost Columbia Pictures $14 million in 1969 and boasted an all-star cast, as well as action and special effects. However, it was not a smooth production and the studio seemed to get cold feet prior to its release. The Three hour running time was reduced to one hundred and twenty-eight minutes, leaving the final cut feeling somewhat uneven. Overall, the public were indifferent and the box office takings were low.