LOTRO: We’ll Always Have the Books
I was cautiously optimistic when EG7 acquired Daybreak Game Company in December 2020. I found the various communications by CEO Robin Flodin to be quite encouraging. I got the impression that EG7 were facilitators and planned to provide the resources that developers such as Standing Stone Games required to move their portfolio of games forward. For the first time in ages, I felt that there was a positive future for the MMORPG The Lord of the Rings Online. The arrival of a new Producer, Oleg Brodskiy (AKA Raninia), certainly appeared to address the community communications vacuum that has existed for several years. However, it would appear that Robin Flodin has been removed as CEO. Apparently he had a poor interview recently with Dagen Industri in which he had “difficulty answering questions about the difference between total revenues and net sales during the quarter”. This followed an interim business report that was not well received with the market and led to a drop in share prices by 25%. Hence he was removed by the EG7 board.
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