Unscrupulous Video Game Developer: Hey you. Would you like to play an action-adventure video game based on the Marvel’s Avengers franchise?

Mildly Interested Gamer: Sure. Sound’s cool. What platform will it be available on?

Unscrupulous Video Game Developer: All of them!

Mildly Interested Gamer: Great.

Unscrupulous Video Game Developer: It gets better. After the launch, there'll be free DLC of additional playable characters.

Mildly Interested Gamer: No way!