After a prodigious marketing campaign and a great deal of internet speculation about one specific character, Star Trek Into Darkness was released to broadly strong reviews and solid box office returns in early May 2013. Finally, all the questions that had kept fans and website pundits endlessly theorising, were answered. For a second time running, Paramount Pictures managed to produce an action-filled blockbuster which still offered a strong plot, with complex and adult themes, explored by well-rounded characters. Batman Begins seems to have set a trend of framing material from a traditional pulp background, within broader intellectual parameters. Star Trek: Into Darkness managed to do this while cleverly re-imagining iconic material from its own lore. However, as with any substantial franchise movies, not everyone was satisfied or pleased. Many fans railed against the new Kelvin Timeline and continue to do so.