One of the first subjects to come up when discussing blogging is that of statistics and web traffic. All bloggers have a varying degree of curiosity about their readership and exactly how many people are visiting their site. There is nothing wrong with this and it is perfectly reasonable to want to know about your audience. Blogging is after all a two way process. However, in my experience this thirst for statistical knowledge can be a double edge sword. It is therefore important to ensure that it doesn’t become the focal point of your writing endeavours or your primary inspiration.