According to the Blaugust schedule, its “Topic Brainstorming Week”. I shall interpret this literally and see if I can come up with some hints and tips about what to write about. Because at some point, all bloggers (and potentially other content creators) will sit down in their preferred environment, crack their knuckles and then remain with their hands poised over the keyboards, waiting for inspiration to strike like a thunderbolt. And sometimes nothing comes, or more to the point none of the ideas you come up with particularly inspire you. And therein in lies the reality of blogging. Not every post is a labour of love, a literary milestone or of social significance like the Gettysburg Address (feel free to insert an alternative regionally relevant stirring speech here. I prefer Henry V Act 3, Scene 1 myself). Sometimes, you have to pick something straight forward to write about and produce three or so paragraphs of adequate material. It may not be Shakespeare but it doesn’t have to be “filler” either.