Enjoyment of Unfriended depends heavily on the viewers familiarity with social media and its associated youth culture. If you are not “tech savvy”, then you may struggle with the films format, which is presented as an ongoing Skype call, with additional use of Google, You Tube and other sundry apps. I started watching Unfriended in my lounge but struggled to read the onscreen text even on a 40-inch TV screen. I eventually end up viewing the film at my desktop PC, sitting a lot closer to the screen. Watching the movie in the same way as you would consume real online content IE at a computer or via a laptop or tablet, does indeed enhance the viewing experience and give the story a greater sense of immediacy. I’m curious as to how Unfriended came across during its theatrical release and whether big screen digital projection added to the atmosphere or diminished it.