Watching Other People Play Video Games
The notion of live streaming or recording video game playthroughs is now a clearly established part of popular culture. It is something you can do while sitting on your sofa, watching TV in your lounge. A decade ago, people were far more sceptical about it and would scratch their head and ask “why would you want to watch someone else play a game”? Yet here we are in 2025 and 15% of YouTube content is about video games. Furthermore 20 out of the top 100 content creators are producing video game related material. As of last year, YouTube videos about games were generating 6 billion monthly views, on average. Where there are views, there’s advertising. Hence there’s the potential to make a lot of money, which only encourages further growth.
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