Blogrolls
As today is the first day of Blaugust, I thought I’d write something pertinent to blogging. If you’re not sure what Blaugust is then follow the link and you’ll find a wealth of posts that explain this yearly event along with useful advice and guidance. So returning to the matter in hand, bloggers tend to form informal communities which support and promote each other's work. This can be either due to altruistic reasons or down to pure pragmatism. Either way networks of bloggers emerge, often around specific subjects or facets of popular culture. Our own community that holds the Blaugust event is one that is broadly centred around video games, although that is not in any way a defining criteria. All are welcome. However, the point I’m striving to make is that if you run a blog then you need people to read it. And if you want people to read it it helps if you cross promote others and they in turn promote yours. And the easiest way to do this is with the humble blogroll.
After writing online for over a decade, I consider blogrolls to be both an asset and a social minefield. In principle they provide a list of online resources that others can use for reference. In fact if you find a site with a comprehensive blogroll it can become a major asset with regard to keeping abreast of others writing. However they can also have some less desirable consequences. Some people see them as a popularity contest or a self indulgent backslapping exercise. There is also a strange sort of internet etiquette associated with them. Sometimes bloggers feel snubbed if they find that their site is absent from their peers' blogroll. If someone adds your site to their blogroll are you obliged to reciprocate? It may sound all very inconsequential but you’d be surprised at the little things that some people choose to get annoyed over.
When I moved Contains Moderate Peril from a hosted WordPress site over to Squarespace, I decided to review whether I should maintain a blogroll. Due to the template I chose and its lack of a sidebar, the matter pretty much resolved itself. I could set up a separate page with a list of blogs but it lacks the convenience of having it on the site homepage. Back in early 2012 I set up The Gaming Blog Nexus, as a more practical means to aggregate blog content and keep track of the latest post published. It proved to be a popular website and successful resource but like so many online projects, it was subject to increasing operational costs. After two and a half years I decided to close the site, which at the time listed over one hundred and twenty gaming related blogs. Although I do not regret my decision, as I do not have unlimited funding for my online projects, I do miss its practical benefits.
If you’ve decided that you wish to maintain a blogroll on your website, here are a few tips for your consideration. If possible present your blogroll in order of new posts or alphabetical site names. If your blogroll is simply a list of hyperlinks then the latter is possibly the best option. Fancier addons or plugins may offer more complex ways to tabulate and collate the blogs listed on your roll. Decide in advance what your policy is to be with regard to which blogs you add to your roll. If you choose a quid pro quo approach then stick to it. If you decide to be more particular, bear in mind that some people may question your policy. Also remove sites from your roll that have become inactive or you know are “dead”. A year is a fair benchmark. If you do these things and manage your blogroll well, you may see a spike in your website traffic. Just bear in mind it may be due to the well maintained resource that you’ve curated, rather than the quality of your prose.
