You’re strutting around in your favourite MMORPG, dressed to the nines in your finest outfit. You recently acquired The Tabard of Marginal Statistical Improvement after finally beating that particularly difficult raid boss. As you stroll into the auction house with the confident air of someone who knows they’re looking damn good, you keep an eye on the chat window anticipating comments and praise from other players. You stop in front of an NPC and stand their basking in presumed public adulation and revelling in your own self satisfaction. Suddenly another player appears on the periphery of your monitor and catches your attention. Oh calamity, their avatar looks virtually identical to your. Same fez, monocle and handlebar moustache. They’re also wearing The Tabard of Marginal Statistical Improvement, except theirs is in electric pink. Oh the humiliation. Oh the humanity. Oh Vienna. You log off in tears, your ego crushed, a victim of a game with insufficient character customisation and diversity.