Too Much Star Wars
We all knew it had to happen sooner or later. According to reports, Lucasfilm is planning to reduce its Star Wars related output on Disney+. Specifically, from 2025 there will be only one live-action television series per year. For comparison, Disney+ commissioned three shows in 2022 and two shows in both 2023 and 2024. It should be noted that this reduced output doesn’t include animated shows. It would appear that senior management at Disney have finally figured out something most of us have known for a while. That saturating the market with content based upon a specific intellectual property, is ultimately detrimental to its popularity and financial viability. To use an old adage “familiarity breeds contempt”. At present, hardcore fans are “unhappy” with the way the IP is being developed, while casual fans are somewhat burned out by the excess of content and its varying quality.
In recent years, the Star Wars franchise has evolved an increasingly complex lore, as it attempts to codify into canon all things alluded to in the original films. This matter is further complicated as Disney picks and chooses what material from the expanded universe it wishes to use. Hence a reciprocal need has grown, requiring viewers to be au fait with this continuously growing mythology. Someone watching The Rise of Skywalker or season 2 of The Mandolorian with no prior knowledge of the franchise would struggle with much of the plot beyond the obvious. This growing interdependence may well be appealing to hardcore fans, but it can equally be off putting those just dipping their toes into the franchise. It’s a stark contrast to the first Star Wars movie which dealt in archetypes and addressed the themes of good and evil with broad brushstrokes.
From a business perspective, Disney’s decision is a sensible move. Star Wars remains the goose that lays the golden egg but it needs to be handled with care and consideration. Over the last 47 years, fans have gone from a lengthy period without new content, to an abundance of it in the last decade. I am reminded of the old aphorism regarding buses. You wait ages for one and then several turn up simultaneously. Furthermore, Star Wars is an intellectual property in transition at present. It was conceived during the seventies when the world was a very different place to how it is today. Its narrative simplicity was an antidote to the prevailing political and cultural cynicism of the time. However, Star Wars today has to appeal to a more diverse and sophisticated audience. Andor has shown that the source material can be updated to encompass more complex and adult themes. But this process is still a work in progress.
Which brings us to what is paradoxically the franchise’s greatest strength and sadly its most obvious Achilles’ heel; its fans. Star Wars fans are steadfast, engaged and passionate about that which they love. However, some are also possessive to the point of mania. They fail to see that fandom is not the same as ownership and that they are not the exclusive audience for this franchise. As to what happens next, now that Disney has made this decision, remains to be seen. Fans of all shades seem to agree that this is the right thing to do. Many think that Disney needs to reconsider what they do next with the franchise. I even saw one comment on a subreddit that simply said “make Star Wars great again”. The only flaw with this plea is that there is no clear consensus as to how you exactly achieve that. On mature reflection, perhaps owning the biggest pop culture franchise ever, isn’t as great as it sounds.
