Keeping a Popular Franchise Relevant
I’ve written in the past about “how long should a TV show run for” and it remains a very interesting talking point. An ageing cast and a played out formula are not uncommon problems that can lead to a popular show being cancelled. But some long standing TV dramas have different issues that can blight them. Such as overly complicated lore, a vocal fanbase and a need to stay relevant in a way that some other shows don’t have to worry about. Martin Belam has recently written a very good article about this subject. He cites Doctor Who as a show that is extremely fatigued at present and suggests that maybe taking it off air and having some time out may well be the solution to its “problems”. I agree with him. Not only with regard to Doctor Who but basically any TV or movie franchise that has become ubiquitous and therefore tired as a result.
Here are a few select quotes that I think are pertinent. Again these are specifically about Doctor Who but are equally applicable to comparable shows.
“Sometimes it feels like the show is being buried under the weight of its own continuity”.
“The decision to cast a woman as the Doctor has also meant the franchise became a pawn in the culture wars, further souring relationships in the fandom, and making the social media posts of the show’s creators and stars toxic to wade through”.
“It feels as if it is telling an increasingly self-absorbed meta-story about its own run, accompanied by a very vocal online fandom that isn’t quite sure what it wants, but knows it doesn’t want this”.
Doctor Who has been absent from our televisions in the past. It lost its way back in the middle to late eighties and was taken off air when audiences started declining. The sixteen year hiatus certainly made a difference and when it returned in 2005 it had totally reinvented itself and found exactly the right tone for a modern audience. James Bond is another prime example. The franchise has taken time out twice to rethink its direction. GoldenEye (1995) put the franchise back on track after the excesses of the Roger Moore era (The two Dalton movies were a change of tone too quickly). And Casino Royale (2006), possibly the best realisation of the character from the original text, made Bond relevant again after the franchise started losing ground to its competitors. However, taking a break doesn’t always guarantee an improved return. Dare I mention a certain franchise set in a galaxy, far, far away.
It is easy to see why owning a popular franchise is appealing to a TV network or film studio. Once established they become known quantities that need to be managed and curated. Spinoffs offer potential new content and do not pose the same risk as completely new products. You only have to look at Disney + to see a textbook example of such portfolio management. The BBC is not in such a position with Doctor Who. It doesn’t have the finances unless it goes into business partnership with a third party. Such a collaboration could potentially reinvigorate the franchise. But there is also equal scope for it to go the other way. A major US backer would naturally want a product tailored to its domestic market. All things considered, if Doctor Who doesn’t rethink its current direction it is destined to repeat the same mistakes of the late eighties, become a caricature of itself and get cancelled. Perhaps it is better to jump, than be pushed. A short hiatus may well be the solution.
